Marketing

I have been working in the marketing field since 2019.

Why Marketing?

I dedicate myself to empowering small and medium enterprises (SMEs) through the power of marketing. As a passionate marketing strategist, I take great pleasure in supporting driven teenagers in their entrepreneurial pursuits, helping their SMEs flourish.

 

During a trip to Africa, I had the opportunity to meet with an SME founder, imparting valuable marketing insights that brought immense happiness to both of us. Witnessing her enthusiasm to learn reinforced my belief in the transformative impact of well-executed marketing strategies.

 

In Hong Kong where there is a fiercely competitive market, countless SMEs initiated by ambitious young minds face hurdles due to insufficient marketing expertise and strategy. My mission is to close this gap, equipping these emerging business leaders with the essential tools and insights to prosper.

 

Together, let’s turn aspirations into tangible success!

Marketing Services that I provide

Mystery Shopping

Mystery shopping involves secret customer visits to evaluate employee performance, assess product quality, analyze store appearance, monitor customer service, gather competitor insights, and ultimately improve overall business operations.
 

Mystery Dining

Mystery dining focuses on restaurants, where secret diners evaluate food quality, assess staff attentiveness and knowledge, analyze ambiance and cleanliness, monitor service efficiency, gather feedback on menu offerings, and help improve the overall dining experience.

Marketeing Automation

Marketing automation is a form of inbound marketing that streamlines, automates, and measures tasks, enabling businesses to efficiently target customers with personalized communication, increase operational efficiency, and ultimately drive revenue growth.
 

SEO, SEM

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are digital marketing strategies aimed at increasing a website’s visibility on search engines. 
SEO focuses on organic traffic through optimizing content and site structure, while SEM involves paid advertising and bidding on keywords to secure prominent ad placements.

SMM

SMM (Social Media Marketing) is a digital marketing strategy that utilizes social media platforms to promote brands, products, or services, engaging with target audiences, increasing brand awareness, and ultimately driving sales and fostering customer loyalty.